Franck Audrain – Creative Director Paris
Creative Director for Immersive Fashion Experiences
Crafting immersive experiences for luxury brands across physical and digital environments.
Fashion – Origins I Fashion Design
About:
Franck Audrain is a Paris-based Creative Director specializing in immersive fashion experiences.
Trained within Lanvin, Mugler and Givenchy, he developed a strong foundation in fashion design and art direction, shaping silhouettes, identities and visual narratives.
Today, his work focuses on designing experiences that extend fashion beyond product, across retail, digital and spatial environments.
He develops projects that connect creative direction, fashion and technology, creating new forms of engagement through immersive formats.
His approach explores how brands can evolve into experience-driven ecosystems, where fashion, image and environment interact.
Palais Galliera – Scenography l Creative Direction, Spacial Narratives & Experience Design.
Le Bon Marché – Geek Mais Chic I Creative Direction & Immersive Retail Experience.
Palm Angels × Vysical l Creative Direction & Phygital Product Design.
DIOR – Interactive Digital Experience l Creative Direction & Experience Design.
3D Fashion l Creative Direction & Digital Fashion Production.
Antwerp Fashion Museum – Exploding Fashion l Creative Direction & Digital Fashion Experience.
Le Bon Marché – Immersive Digital Fashion I Creative Direction & Digital Production.
Spring Studios – Virtual Gallery “ShotAtHome” l Creative Direction & Digital Experience Design.
Generative AI l Creative Direction.
Expertise
Creative Direction
Development of concepts, narratives and visual identities across fashion and luxury environments. From initial vision to final delivery, ensuring coherence between product, image and experience.
Immersive Experiences
Design and direction of immersive projects across retail, exhibitions and digital platforms. Creation of interactive environments and spatial narratives that enhance engagement and extend brand perception.
Digital Fashion & 3D
Development of digital garments, 3D assets and virtual collections. Use of real-time tools to support prototyping, visual storytelling and new forms of product representation.
Creative Technology & AI
Integration of generative AI and emerging technologies into creative workflows. Exploration and development of visual concepts, creative research and trend analysis, from early ideation to immersive content production.
Creative Leadership
Direction of multidisciplinary teams and collaboration with external creative and technical partners. Coordination of production processes to deliver complex projects from concept to final output.
Vision
Fashion is evolving beyond product into experience.
Today, brands operate across physical and digital environments, where retail, content and interaction become part of a unified narrative. The role of creative direction is no longer limited to image, but extends to the design of experiences.
My work explores this shift — creating immersive environments where fashion, storytelling and technology interact. From retail spaces and exhibitions to digital platforms and virtual formats, each project is conceived as a cohesive experience.
By combining craftsmanship with emerging technologies, I develop hybrid creative systems that extend brand identity and create new forms of engagement.
Creative collaborations & inquiries
Creative Director I Immersive Fashion Experiences