Creative Director bridging fashion, space and digital experiences.
Fashion l Foundation
About:
Franck Audrain is a Creative Director working at the intersection of fashion, luxury and emerging technologies.
Trained within Lanvin, Givenchy and Mugler, he developed a strong foundation in fashion design, shaping silhouettes, proportions and brand identities.
Today, his work explores the convergence of craftsmanship and innovation, combining 3D, AI and immersive technologies to create products, images and experiences.
He develops projects that bridge creative direction and technology, from digital garments to immersive platforms.
His approach is driven by the ambition to build hybrid creative ecosystems where garment, image and technology interact.
Palais Galliera – Scenography l Role: Creative Direction & Spatial Design. A site-specific scenography designed for Palais Galliera, created as part of a haute couture presentation, exploring the relationship between fashion, movement and space.
Le Bon Marché “Geek Mais Chic” I Role : Creative Direction & Production.
3D Fashion Virtualization l Role: High-end 3D garment reconstruction and visualization, exploring new forms of digital representation, movement and storytelling.
Antwerp Fashion Museum – Exploding Fashion From 2D to 3D to Animation l
Role: Creative Direction, 3D Garment Reconstruction & Animation
Le Bon Marché “Geek Mais Chic” I Role : Creative Direction & System Design. Brand system exploring new forms of retail experience through immersive technologies.
Palm Angels × Vysical – Phygital branding system l Role : Creative Direction & Product Design. Phygital object transforming the product into an access point to an identity and a digital ecosystem.
DIOR – Interactive digital experience (Pixel Streaming) l Role : Creative direction & experience design.
Spring Studios – Virtual Gallery “ShotAtHome” (Desktop) l Role : Creative Direction & Digital Experience Design.
Generative AI – Exploration of new visual territories for brands l Role : Creative Direction and Production.