Franck Audrain – Creative Director & Consultant | Fashion, Brand, Product, Experience
Creative Director & Consultant
Brand · Product · Experience
I support fashion brands and premium sectors in defining and developing their identity, from creative direction and product development to storytelling, scenography and brand experience. From creative vision to implementation.
Fashion – Foundations I Fashion Design
About:
I am a Paris-based Creative Director and Consultant with over 30 years of experience across fashion, luxury, product development and brand experience.
With a background at Lanvin, Mugler and Givenchy, I developed a strong culture of product, proportion, materials, color and detail across Haute Couture, men’s and women’s ready-to-wear, sportswear and accessories.
I also worked on special projects involving apparel identity for the cosmetics, aviation and automotive sectors.
My approach begins with understanding what defines a brand — its positioning, values, codes, audience and creative territory — and translating this into coherent products, visual narratives and experiences.
Today, I support fashion brands, founders and institutions in developing distinctive creative universes, from product and creative direction to storytelling, scenography and brand experience.
My expertise in 3D, AI and immersive technologies complements this approach through research, prototyping, visualization and new forms of brand expression
Palais Galliera I Fashion Show · Scenography · Creative Direction · Spatial Narrative
Le Bon Marché I Fashion Retail · Immersive Brand Experience · Creative Direction.
Palm Angels l Brand · Creative Innovation · Phygital Product Design.
DIOR I Interactive Brand Experience Project · Creative Direction · Experience Design.
3D Fashion / CLO3D l Fashion Product · 3D Prototyping · Digital Production.
Antwerp Fashion Museum l Fashion Heritage · Digital Experience
Le Bon Marché I Immersive Fashion Experience · Creative Direction · Digital Production.
Spring Studios / Artspace l Virtual Art Gallery · Creative Direction · Digital Experience Design.
Generative AI l Creative Research · AI · Visual Exploration.
Expertise
Creative Direction & Brand Development
Support for fashion brands and founders in defining or evolving their creative universe — positioning, values, visual codes, storytelling and brand personality.
From brand analysis and research to moodboards, color directions and creative concepts, the objective is to build a distinctive and coherent identity across product, image and experience.
Product & Collection Development
Creative direction and development of fashion collections, products and accessories, from initial concept to visual and product development.
Silhouette, proportion, volume, materials, textiles, color, texture, finishes and detail are approached as key components of a coherent and recognizable brand language.
Brand Experience & Scenography
Development of physical and digital brand experiences across fashion presentations, exhibitions, retail, professional events and scenography.
Product, space, image and storytelling are combined to translate a brand identity into engaging and coherent environments.
Fashion Culture, Heritage & Transmission
Creative consulting for fashion institutions, schools, textile events and cultural projects, drawing on extensive experience in fashion design, product culture, creative direction and heritage.
This expertise can support exhibitions, educational initiatives, fashion content, collection presentations and projects connecting historical knowledge with contemporary creation.
3D, AI & Creative Innovation
Integration of 3D, generative AI and immersive technologies into creative processes when relevant to the project.
These tools can support visual research, product and garment prototyping, concept development, content creation and new forms of brand presentation and experience.
Technology remains a creative tool — not an end in itself.
Creative Leadership
From creative vision to delivery, I can lead multidisciplinary teams and coordinate designers, 3D artists, production teams and external creative or technical partners.
Vision
Strong brands are built through coherence.
Product, identity, materials, color, image, space and experience should express the same creative vision.
My approach begins with understanding what makes a brand distinctive — its history, values, codes, audience and creative territory — before translating this identity into products, visual narratives and experiences.
In fashion, this coherence also depends on a deep understanding of product, materials, proportion, silhouette and detail.
New technologies can extend this process when they provide meaningful ways to explore, prototype, visualize or communicate an idea.
Innovation should reinforce the identity of a brand, not replace it.
Let’s work together
Creative Director & Consultant I Brand · Product · Experience
Paris